With a drive for perfection, Swiss native Pascal Savoy began his luxury goods career in the alluring
and entrancing fragrance industry, developing successful programs for top brands globally.
Subsequently, he moved to one of the Richemont group brand, and later became marketing
director for Calvin Klein’s cosmetics line before entering the watch industry more than 15 years
ago. He then moved to Fort Lauderdale, Florida in 1999 as President of Hublot USA Inc. and was
instrumental in broadening awareness of the Hublot name in America, helping to make it one of
the most inspirational brands found today. In 2004, Savoy founded his own branding and product
development company and immediately recognized that there was a void in the watch industry for
Swiss Made watches that would combine unique iconic designs with reasonable prices.
Early 2009 he decides to create his own brand.
Lola Garcia Savoy, born in Madrid Spain and active in the watch industry since 2000, joins her
husband in 2009 as Vice President and Creative Director of the brand SAVOY, bringing her creativity
and feminine style, as a partner of the firm.
A talent that has been awarded and recognized in international journals for her skills and ability,
industry leader, Garcia has devoted many years to the personalization of creative services and
brand presentations for various companies and clients in the U.S. and internationally. She worked
seven years as an art director at Michele Watches, a division of Fossil Inc., during which she developed
the brand positioning, identity, image and strategies. Later she worked with a fellow Latin American
distributor of watches established in Miami, in the design and implementation of the fi rst store of
his company in Santo Domingo, Dominican Republic. The store sells luxury brands such as Cartier,
Montblanc, Baume & Mercier and Bulgari.
Currently she is working alongside her husband in the development of the SAVOY boutiques, selling,
promoting and managing the brand worldwide.